Description
1. Packaging Buying Guide
Product Buying Guide
Sizing
Choosing the right size is important for proper fit, protection and presentation.
- Measure your product or container diameter and height.
- Add suitable extra space for easy insertion.
- Consider inserts or internal protection when required.
- Ask our team for help with measurements if needed.
Materials
Select packaging material based on product weight, required strength, presentation and shipping needs.
- Cardboard for versatile retail packaging.
- Kraft for a natural appearance.
- Corrugated material for additional strength and protection.
- Rigid stock for premium packaging.
Box Styles
Choose a box structure that matches your product dimensions, presentation and opening experience.
- Straight and reverse tuck structures.
- Window packaging.
- Sleeve packaging.
- Premium rigid structures.
Printing
Custom printing turns the package into a strong branded customer touchpoint.
- Full-color CMYK printing.
- PMS color matching.
- Inside and outside printing.
- Logos, artwork and product information.
Finishing
Finishing options can improve the appearance, texture and perceived quality of your packaging.
- Matte finish.
- Gloss finish.
- Soft-touch coating.
- Foil stamping and Spot UV.
Inserts
Custom inserts can help secure products inside the box while improving presentation.
- Custom-fit inserts.
- Product positioning and protection.
- Multi-product arrangements.
- Presentation-focused internal structures.
Retail & Shipping
Packaging can be designed around retail presentation, ecommerce fulfillment or both.
- Retail shelf presentation.
- Shipping protection.
- Ecommerce packaging requirements.
- Customer unboxing experience.
Design Tips
Strong packaging design balances branding, readability, presentation and practical structure.
- Keep your primary branding prominent.
- Create a clear visual hierarchy.
- Design artwork around structural folds and panels.
- Keep important product information easy to read.
2. Box Size Guide
Use the diagram below to identify the length, width and depth of your box. Measurements should be provided as Length × Width × Depth.
3. Stock Type & Finishing Guide
Explore our packaging materials and finishing options to find the right combination of strength, appearance and texture for your custom boxes. Compare available stock types and discover premium finishes that can enhance the look and feel of your packaging.
Select from a range of packaging paper thicknesses, from 8pt to 28pt, tailored to your specific needs. For rigid boxes that demand extra durability and a touch of luxury, thicker paper effectively supports your product’s weight. Make a smart choice that aligns with your budget while ensuring your packaging reflects quality and strength.
Explore our selection of premium packaging materials crafted to perfect your packaging order. Whether you need sturdy cardboard boxes or eco-friendly options, we have the ideal materials to meet your specific needs. Elevate your brand and safeguard your products with our customizable packaging solutions.
Experience worry-free shipping with our reliable packaging solutions. Whether you choose ground or air, our guaranteed, insured freight options ensure your orders arrive safely and securely. Rest easy knowing your products are in trusted hands from production to delivery.
Choose Your Style. Get Your Quote.
Select a box style, then complete the quote form. Not sure? Choose Custom / Other and we’ll help.
Choose Your Box Style
Click the box style that best matches your product. If you're unsure, select Custom / Other and we'll help you choose.
Get Fast Pricing
Tell us about your product, dimensions, quantity and packaging requirements. We'll use these details to prepare your custom quote.
Learn More About Kraft Boxes
Kraft packaging can provide a distinctive appearance compared with conventional white or heavily coated packaging. Its natural surface can complement brands that want a simple, understated, artisan, or environmentally conscious visual direction. At the same time, Kraft boxes can be printed and customized to create a more recognizable brand presentation.
At Bluebird Packaging, Printed Kraft Boxes can be produced in different dimensions and structures according to the product being packaged. Businesses can select appropriate printing, finishing, windows, inserts, and closures depending on how the package will be used.
If you are developing packaging for multiple products, you can also explore the wider Custom Retail Packaging collection for additional packaging options designed for different products and applications.
Need Kraft Packaging for Your Products?
Choose the dimensions, structure, printing, material, and finishing that fit your products and brand. Share your requirements with Bluebird Packaging to begin developing packaging around your products.
Why Choose Kraft Boxes?
Packaging has to do more than contain a product. It can influence how a product is presented, how the brand is recognized, and how the customer perceives the overall package.
Kraft Boxes offer businesses a flexible packaging format that can be adapted to different products and industries. Their natural appearance can work particularly well for brands that want an understated or handcrafted visual identity.
Kraft packaging can also be printed with logos, product names, illustrations, patterns, product information, and other branding elements. This makes it possible to combine the natural character of Kraft with a customized brand presentation.
Businesses can also choose different structures for different products while maintaining consistent branding throughout the product range.
Kraft Packaging for Different Products
Kraft packaging can be developed for many product categories. The appropriate dimensions and structure depend on the actual product and its intended application.
Applications can include:
- Food products
- Bakery products
- Handmade products
- Cosmetics
- Skincare
- Soap
- Candles
- Apparel accessories
- Gifts
- Retail merchandise
- Promotional products
- Small consumer goods
- Artisan products
- Subscription products
- Specialty products
Kraft Product Packaging can be developed for individual products as well as collections.
For example, a handmade soap company may use compact Kraft cartons for individual bars, while a gift business may require larger structures with inserts for multiple products.
Materials and Kraft Packaging
Material selection affects the appearance, rigidity, print quality, weight, and handling characteristics of the finished package.
Kraft packaging may be selected in different thicknesses and constructions depending on the product.
| Packaging Requirement | Kraft Direction | Main Benefit |
|---|---|---|
| Lightweight products | Folding Kraft carton | Simple and practical |
| Handmade products | Natural Kraft | Artisan appearance |
| Retail products | Printed Kraft box | Brand presentation |
| Gift products | Kraft box with inserts | Organized presentation |
| Shipping applications | Stronger Kraft structure | Additional support |
The appropriate material should be selected according to the product, box structure, handling requirements, and intended use.
Kraft is not automatically the right choice for every application. Products that are particularly heavy, fragile, or exposed to demanding shipping conditions may require a different construction or additional protective packaging.
Printed Kraft Packaging
Branding can transform a simple Kraft structure into a recognizable product package.
Printed Kraft Boxes can feature:
- Brand logo
- Product name
- Brand colors
- Product information
- Ingredients
- Instructions
- Product graphics
- Illustrations
- Patterns
- Website details
- Contact information
- Promotional messages
- Seasonal artwork
Printing can be kept simple for a minimalist appearance or developed into a more detailed visual system.
For example, a natural skincare brand might use simple black printing and botanical graphics, while a food brand could use stronger product illustrations and clearly organized product information.
Creating a Natural Brand Identity
Kraft packaging is often associated with simplicity, handmade products, natural materials, and environmentally conscious branding. However, its visual potential is broader than one particular style.
Brands can use Kraft packaging for:
Minimalist Products
Simple typography, limited graphics, and clean layouts can create a modern appearance.
Artisan Products
Hand-drawn illustrations, simple logos, and personalized details can reinforce a handcrafted brand identity.
Natural Products
Botanical artwork, earthy graphics, and restrained printing can support a nature-focused visual direction.
Modern Retail Products
Kraft can also be combined with contemporary typography, structured layouts, and distinctive graphics for a modern retail presentation.
Gift Products
Kraft structures can be enhanced with ribbons, inserts, printed messaging, windows, or specialty finishing to create a more personalized presentation.
The key is to design the package around the brand rather than assuming that Kraft must always look rustic or handmade.
Eco Friendly Packaging Considerations
Many businesses consider Kraft because they want packaging that aligns with their environmental positioning. Eco Friendly Packaging can be part of a broader packaging strategy that considers the material, coatings, inks, adhesives, production methods, and end-of-life options.
However, environmental performance depends on the complete packaging specification rather than the word “Kraft” alone.
Businesses interested in environmentally conscious packaging should consider:
- Material composition
- Recyclability
- Coatings
- Printing inks
- Adhesives
- Structural complexity
- Packaging weight
- Product protection
- Shipping requirements
- End-of-life handling
The packaging should balance environmental goals with the actual protection and performance requirements of the product.
Sustainable Product Packaging
Businesses increasingly want packaging that aligns with their sustainability goals.
Sustainable Product Boxes can be developed by considering material efficiency, appropriate sizing, responsible material selection, and the overall packaging lifecycle.
Using an appropriately sized package can also reduce unnecessary material and empty space.
For businesses selling products through ecommerce, packaging design should balance sustainability goals with the need to protect products during transportation.
A package that fails to protect the product can create additional waste through damaged products, replacements, and returns.
Recyclable and Biodegradable Packaging
Recyclable Packaging can be considered when businesses want packaging that can potentially enter established recycling systems, subject to local facilities and the final packaging specification.
Similarly, brands may explore Biodegradable Packaging options where appropriate. These terms should be evaluated based on the actual materials, coatings, inks, adhesives, and disposal environment rather than used simply as marketing claims.
Clear packaging specifications can help businesses choose an option that aligns with their product requirements and environmental objectives.
Natural Kraft Packaging
Natural Kraft Packaging can provide a recognizable paper-based appearance that works well for brands looking for a less conventional retail presentation.
It can be combined with:
- Black printing
- White printing
- Minimal graphics
- Botanical illustrations
- Simple product labels
- Repeating patterns
- Brand messaging
- Custom artwork
The natural surface can become part of the visual identity rather than simply functioning as a packaging material.
Custom Sizes for Kraft Boxes
Different products require different packaging dimensions.
Custom Kraft Boxes can be developed for:
- Small retail products
- Food items
- Soap bars
- Candles
- Cosmetic products
- Gift items
- Promotional products
- Handmade merchandise
- Subscription products
- Product bundles
Custom sizing can help reduce excessive empty space while providing appropriate clearance around the product.
A brand with several products can also establish a consistent size hierarchy, using compact structures for smaller items and larger boxes for product sets.
Kraft Boxes with Windows
A window can provide product visibility while maintaining the natural appearance of the Kraft structure.
Window packaging can be useful when customers benefit from seeing:
- Product shape
- Product color
- Container design
- Label
- Product quantity
- Decorative details
- Gift presentation
For example, a bakery or handmade product business may use a window so customers can see the product before opening the package.
The window should be incorporated carefully so that sufficient structural strength and branding space remain.
Finishing Options for Kraft Packaging
Kraft packaging does not have to rely entirely on its natural surface for visual appeal.
Depending on the material and structure, finishing options may include:
- Matte coating
- Gloss coating
- Spot UV
- Foil stamping
- Embossing
- Debossing
- Die cutting
- Perforation
- Specialty printing
- Window application
A simple Kraft box may use one-color printing for a minimalist appearance, while a premium product can incorporate specialty printing and finishing.
The selected finish should support the brand and product rather than adding unnecessary elements.
Kraft Box Structures
The structure affects accessibility, assembly, storage, and product presentation.
Common Kraft structures include:
- Tuck-end boxes
- Straight tuck boxes
- Reverse tuck boxes
- Auto-bottom boxes
- Sleeve boxes
- Window boxes
- Die-cut boxes
- Mailer boxes
- Folding cartons
- Insert boxes
A lightweight product may work well in a simple folding carton, while ecommerce products may require a stronger mailer structure.
For gift products or collections, inserts can help organize multiple items inside the box.
Inserts for Kraft Packaging
Internal inserts can be added when products need additional positioning or when multiple items are presented together.
Inserts may be useful for:
- Gift sets
- Product bundles
- Promotional kits
- Cosmetics
- Handmade collections
- Food product sets
- Specialty products
An insert can separate products and reduce unnecessary movement inside the package.
It can also improve the opening experience by giving each item a dedicated position.
Compare Kraft Packaging Options
| Requirement | Recommended Direction | Main Benefit |
|---|---|---|
| Natural brand | Natural Kraft | Distinctive appearance |
| Everyday retail product | Printed Kraft carton | Practical branding |
| Handmade product | Kraft with simple printing | Artisan presentation |
| Product visibility | Kraft window box | Shows the product |
| Gift collection | Kraft box with insert | Organized presentation |
| Ecommerce product | Stronger Kraft structure | Supports fulfillment |
| Minimalist brand | Simple printed Kraft | Clean appearance |
| Product collection | Coordinated Kraft system | Consistent branding |
The best packaging choice depends on the product, brand identity, handling requirements, and intended application.
Kraft Packaging for Ecommerce
Ecommerce packaging may pass through several handling stages before reaching the customer. This makes product dimensions, box strength, closure, internal clearance, and shipping requirements important considerations.
For ecommerce applications, businesses should consider:
- Product weight
- Shipping distance
- Box dimensions
- Internal protection
- Product positioning
- Closure method
- Storage requirements
- Fulfillment process
A Kraft mailer can be used for certain products where the structure provides sufficient support. Fragile or heavier products may require additional protective measures.
The package should be selected according to the actual shipping environment rather than appearance alone.
Retail Kraft Packaging
Kraft packaging can also be used in retail environments where product presentation and shelf organization are important.
Sustainable Retail Packaging can combine natural material characteristics with customized branding, product information, and retail-ready dimensions.
Retail applications may include:
- Handmade products
- Food products
- Cosmetics
- Soap
- Candles
- Accessories
- Specialty gifts
- Natural beauty products
- Artisan merchandise
A consistent Kraft packaging system can make products easier to recognize when displayed together.
Custom Printed Kraft Boxes for Branding
Custom Printed Kraft Boxes can help businesses establish a consistent visual identity across a product range.
A coordinated system can maintain:
- Consistent logo placement
- Matching typography
- Related colors
- Similar graphics
- Unified product labeling
- Consistent finishing
- Similar structural proportions
Individual products can still use different accent colors or illustrations to distinguish them.
This allows a brand to create a recognizable packaging family without making every product look exactly the same.
Packaging for Gifts and Special Collections
Kraft packaging can be adapted for gift products and seasonal collections.
Gift packaging can include:
- Custom inserts
- Printed messages
- Windows
- Specialty finishing
- Product compartments
- Decorative graphics
- Custom dimensions
A small gift may require a compact box, while a collection of several products may need a larger structure with internal organization.
The packaging should be developed around the complete gift presentation.
Kraft Packaging for New Product Launches
When launching a new product, businesses can determine their packaging requirements before production.
Important considerations include:
- Product dimensions
- Product weight
- Quantity
- Box structure
- Kraft material specification
- Printing requirements
- Finishing requirements
- Window requirements
- Insert requirements
- Shipping requirements
Having these details ready can make the packaging development process more efficient.
New brands can also establish a consistent packaging system that allows future products to follow the same visual direction.
How to Choose the Right Kraft Box
Choosing the right packaging starts with understanding the product.
Measure the Product
Record the exact length, width, and height of the finished product.
Consider the Product Weight
Heavier products may require a stronger construction.
Determine the Quantity
Decide whether the package will contain one product or multiple products.
Select the Structure
Choose between folding cartons, tuck-end structures, mailers, sleeves, window boxes, or insert-based designs.
Define Branding
Prepare your logo, colors, graphics, product information, and artwork.
Select Finishing
Determine whether coatings, foil, embossing, Spot UV, or other finishes support the desired presentation.
Consider Shipping
If the packaging will be used for ecommerce, consider the expected handling and delivery conditions.
Explain the Application
Tell the packaging provider whether the box will be used for retail, gifting, ecommerce, promotional campaigns, food products, or another application.
What to Include in a Quote Request
For a more accurate quotation, businesses should provide as much information as possible.
Useful information includes:
- Product name
- Product dimensions
- Product weight
- Quantity
- Preferred box dimensions
- Kraft material preference
- Box structure
- Printing requirements
- Logo
- Artwork
- Finishing requirements
- Window requirements
- Insert requirements
- Shipping destination
- Target delivery timeframe
If you do not know the exact box structure, product dimensions and information about how the packaging will be used can still provide a useful starting point.
Why Choose Bluebird Packaging?
Bluebird Packaging provides customizable packaging solutions for businesses that want Kraft packaging developed around their actual products.
Your Kraft Boxes can be customized according to:
- Product dimensions
- Material
- Structure
- Printing
- Finishing
- Windows
- Inserts
- Quantity
- Branding
- Presentation requirements
Whether you are launching a handmade product, expanding a retail collection, preparing gift packaging, developing food packaging, or creating ecommerce packaging, custom Kraft packaging gives you greater control over the final presentation.
The objective is not simply to create a natural-looking box. The packaging should fit the product, support handling, communicate the brand, and provide a professional experience for customers.
Create Better Kraft Packaging for Your Brand
Your products deserve packaging that combines product fit, branding, presentation, and practical functionality.
Whether you need printed Kraft cartons, natural-looking structures, window packaging, insert-based boxes, retail packaging, or custom dimensions, Bluebird Packaging can help develop a packaging solution around your requirements.
Frequently Asked Questions About Kraft Boxes
What are Kraft Boxes used for?
Kraft Boxes are used for many products, including food, handmade goods, cosmetics, soaps, candles, gifts, retail merchandise, promotional products, and specialty items.
Can Kraft Boxes be customized?
Yes. Kraft Boxes can be customized in terms of dimensions, structures, printing, finishing, windows, inserts, and other packaging specifications.
Are Kraft Boxes environmentally friendly?
Kraft packaging can support environmentally conscious packaging strategies, but the overall environmental impact depends on the complete material, coating, printing, adhesive, production, and disposal specifications.
Can I add my logo?
Yes. Kraft packaging can include your logo, product name, brand colors, graphics, product information, and other artwork.
Can Kraft Boxes be printed?
Yes. Printed Kraft Boxes can feature logos, typography, product information, illustrations, patterns, promotional messaging, and custom artwork.
Can Kraft Boxes have windows?
Yes. A window can be incorporated when product visibility is an important part of the packaging presentation.
Can I order custom sizes?
Yes. Custom Kraft Packaging can be developed according to the dimensions and requirements of individual products or product collections.
Are Kraft Boxes suitable for ecommerce?
They can be suitable for ecommerce when the structure, material specification, product weight, shipping conditions, and required protection are considered.
Can Kraft packaging include inserts?
Yes. Inserts can be incorporated when products need additional positioning or when multiple products are packaged together.
What finishing options are available?
Depending on the selected structure and material, options may include matte or gloss coating, Spot UV, foil stamping, embossing, debossing, die cutting, specialty printing, and window application.
Can Kraft packaging be used for retail products?
Yes. Kraft packaging can be developed for retail products with appropriate dimensions, branding, product information, and shelf presentation.
Can I order Kraft Boxes wholesale?
Yes. Businesses can request larger production quantities according to their packaging requirements and order needs.
Final Takeaway
The right Kraft packaging should do more than contain a product. It should provide an appropriate fit, support product handling, communicate the brand, and create a polished customer experience.
Whether you need natural-looking packaging, printed cartons, window structures, insert-based boxes, ecommerce packaging, retail packaging, or custom dimensions, the right solution depends on your product and business requirements.
Bluebird Packaging can develop Kraft Boxes around your product dimensions, material preferences, structure, printing, finishing, quantity, and branding requirements. A coordinated packaging system can also help your product range maintain a consistent appearance across retail shelves, ecommerce orders, promotional campaigns, and gift collections.
When you are ready to develop your packaging, share your product dimensions, product type, quantity, preferred Kraft material, structure, artwork, and finishing requirements with Bluebird Packaging.
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Frequently Asked Questions
Kraft Boxes are made from kraft paper or kraft paperboard produced through the kraft pulping process. Depending on the packaging structure, kraft material can be used for folding cartons, product boxes, mailers, corrugated packaging, and other paper-based formats. The exact board type and thickness should be selected according to the product and intended application.
Kraft packaging can be recyclable when the specific material and complete package are compatible with available recycling systems. However, coatings, laminations, windows, adhesives, inks, and mixed-material components can affect recyclability. For this reason, the complete packaging specification should be considered rather than assuming every Kraft box has the same recycling characteristics.
Yes, Kraft Boxes can be printed with logos, product names, illustrations, patterns, product information, and branding elements. Full-color printing is possible on suitable Kraft stocks, although the natural brown surface can influence how certain colors appear compared with printing on white board. Artwork should therefore be prepared with the actual Kraft material in mind.
Kraft packaging can be used for certain food applications when the selected material and construction are appropriate for the intended food-contact conditions. The word “Kraft” by itself does not establish food-contact suitability because coatings, liners, inks, adhesives, and the type of food can affect the packaging requirements. Food businesses should specify the product and intended use when selecting the material.
Kraft Boxes can be suitable for shipping when the structure, board specification, product weight, and shipping conditions are properly matched. Kraft corrugated constructions can provide additional strength for products moving through handling and delivery networks, while lighter Kraft cartons may be better suited to products that require less protection. Fragile or heavy products may require additional protective packaging.
Not exactly. Kraft paper generally refers to a thinner paper material, while Kraft paperboard or Kraft cardboard is thicker and can be used to manufacture structured product boxes. Kraft material can also be used as the outer liner of corrugated packaging, so the final box construction should always be specified rather than relying only on the word “Kraft.”
Custom Kraft Boxes can be produced in different dimensions according to the product being packaged. Length, width, height, product weight, internal clearance, inserts, and closure requirements can all influence the final box size. Custom sizing can also help avoid excessive empty space and create a more appropriate product presentation.
Not always. Printing directly onto natural brown Kraft creates a different visual effect because the brown substrate influences the appearance of printed colors. For brighter or more color-accurate artwork, a suitable white underbase or lighter printable surface may be considered depending on the material and printing process.
Yes, requesting a sample or prototype can help businesses evaluate the material, dimensions, structure, printing, and overall appearance before larger production. A physical sample can be particularly useful for retail products because the natural Kraft surface may look different under actual lighting than it does in a digital design.
Artwork requirements depend on the box structure and printing method, but print-ready files commonly include the approved dieline, logo, graphics, text, colors, and properly prepared images. Vector formats such as AI, EPS, or print-ready PDF are commonly used for packaging artwork, while high-resolution raster files may also be suitable for certain elements. The final artwork should be checked against the actual Kraft substrate before production.
